Hello, this is Karmen, I'm the founder of Another Startup Story, and I would like to give a testimonial for Eddie.
Working with Eddie has been really great. He is such a hard worker and is always coming up with new initiatives, ideas, and different strategies. He’s very creative in his thinking, with a strong ability to think outside the box, question the norm, and consider things beyond just the task at hand.
My company is a platform that shares interesting insights and stories of founders and startups, and we also offer consultancy services. Eddie was really inspiring in his personal storytelling and helped me step out of my comfort zone to focus on personal branding, which has been key in leveraging marketing for the company.
Some skills I think he excels in are strategic thinking, creativity, and communication. It’s been a really nice experience working with Eddie. Thank you so much.
phrases:
He is such a hard worker and is always coming up with new initiatives, ideas, and different strategies.
He’s very creative in his thinking, with a strong ability to think outside the box, question the norm, and consider things beyond just the task at hand.
Some skills I think he excels in are strategic thinking, creativity, and communication.
https://youtu.be/LZ_PSQ9tf94?si=mqG_zoXk6OaWtdGO
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| Category | Strategic Detail |
|---|---|
| Client Name | Karmen (Founder, Another Startup Story) |
| Industry | Entrepreneurship Media / Startup Consultancy |
| The Challenge | "Founder Invisibility"—an impressive 25-country interview archive that failed to convert followers into consultancy clients due to a lack of personal branding and strategic consistency. |
| **The Solution | Implementation of the WII-FM content architecture, a founder-led personal branding pivot, and a 4-tier hashtag optimization system. |
| Certifications | Meta Blueprint (Algorithm Mechanics), HubSpot Social Media (Engagement), HubSpot Content Marketing (Pillars), LinkedIn Branding (Personal Identity). |
| The Impact | Shifted from a <1% engagement rate to an active community hub with 15–20% DM response rates and a clear consultancy conversion funnel. |
| The Tech | Unfold (Aesthetic Stories), Unum (Grid Planning), Meta Business Suite, WII-FM Filtering Framework. |
| The Results & ROI | Replaced "content chaos" with a systematic "checkerboard" grid and a 7-day Stories roadmap, turning a media archive into a credible lead-generation engine. |
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