Jenna Crapo: Crapo and I needed some help with my social media audits and our website and Ed was very very helpful to point out some of the things that needed fixed on our website and social media giving me detailed explanations through all of this. And I have pages of notes that I can go work back on. And I appreciated his help very much.

https://youtu.be/fLpAIu_EIg8?si=xKb_gy66zf7JloNd

Case Study: Strategic Social Media & Website Overhaul for Henry's Fork Wildlife Alliance

Transforming a Wildlife Conservation Nonprofit's Digital Presence Through Data-Driven Strategy

Client Overview

Category	Strategic Detail
Client Name	Jenna Crapo (Henry's Fork Wildlife Alliance)
Industry	Wildlife Conservation / Environmental Nonprofit
The Challenge	Strategic Dormancy: 2,000+ followers but only 5–10 likes per post; cluttered website navigation; and a "mobile-broken" video experience.
The Solution	The Data-Led Pivot: Meta Business Suite analytics audit, implementation of accessibility-first font standards, and a seasonal content pillar framework.
Certifications	HubSpot Social & Content, Meta Blueprint (Algorithmic Logic), Google Analytics (Pattern Detection), HubSpot Inbound.
The Impact	Shifted from "Reactive Scrambling" to Operational Sustainability. Reclaimed brand authority by prioritizing Facebook for a 65+ demographic.
The Tech	Notion (Content Strategy Hub), Claude/Gemini (AI Repurposing), Linktree (Priority Mapping), Meta Business Suite.
The Results & ROI	Identified a 3.5x engagement multiplier via seasonal relevance and a 38% increase potential through human-centric storytelling.

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Project Snapshot

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The Challenge

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The Challenge

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The Solution

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Results & Impact

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